This is one of the most prestigious projects that I believe we (Vaimo) have had to date. And while my racket skills are debatable 🎾, I wanted to write a short piece about the world’s oldest tennis tournament. Wimbledon.
Now, before we get into the nitty-gritty, a bit of context: I have no hands on experience with Wimbledon. The project was in the capable hands of our UK team, a group of individuals whose competence I trust as much as my own backhand… wait, that didn’t come out right.
Anyways, that said, overseeing the transformation of such a prestigious brand’s online presence was nothing short of thrilling.
Wimbledon, with its 150-year legacy, was not about to serve up 🤪anything short of spectacular for its ecommerce venture. The goal? To mirror the live experience of The Championships online. This was no small feat. Wimbledon’s online store needed to do more than sell products; it had to encapsulate the history, the atmosphere, and the sheer excitement of the tournament.
We kicked off with a clear game plan: Wimbledon wanted control—over their customer experience, their site’s functionality, and the data insights that come with running an online store. Partnering with Vaimo meant putting Adobe Commerce into play, transitioning from a third-party managed to a self-sufficient, in-house digital powerhouse.
113% increase in revenue!
Year over year for Wimbledon after partnering with Vaimo
Wimbledon results
The stats post-launch speak volumes: a 204% increase in traffic, 77% more transactions, and a whopping 113% rise in revenue. Impressive numbers, sure, but the real win was achieving the kind of user experience that Wimbledon envisioned.
David Hewitt, the head honcho of Retail and Merchandise at Wimbledon, summed it up well. He was looking for partners who got it—who understood the significance of what happens at Wimbledon each year. According to David, finding Vaimo was like finding that rare backhand slice that cuts through the competition. My take? It’s about listening, understanding the legacy, and then delivering on that vision.
Our approach was practical:
- Implement a responsive, mobile-friendly site.
- Integrate smart search and merchandising with Klevu.
- Ensure the checkout process was as smooth as a well-maintained grass court.
These solutions weren’t just about upgrading technology; they were about enhancing the Wimbledon story online.
Reflecting on this project from my vantage point in Stockholm, it’s clear that the essence of a successful digital transformation lies in understanding the client’s core values and legacy. Even though I wasn’t in the weeds with this project, watching my team serve up results that not only met but exceeded Wimbledon’s expectations was as satisfying as winning a tiebreak.
In closing, the Wimbledon project was a reminder of why we do what we do at Vaimo. It’s not just about e-commerce; it’s about crafting experiences that resonate, that bring the essence of a brand to life online. And while my role might have been more akin to a coach’s than a player’s this time around, the victory was no less sweet.
Don’t forget to read the full case study and watch the video here: https://www.vaimo.com/work/wimbledon/
Until next time! 🫡
