Who am I?
I work as a Managing Director for Vaimo
Well, well, well, look who we have here! It’s me, Robin, Managing Director for Vaimo, Nordics. You might think that means I sit around sipping coffee and eating kanelbullar all day, but let me tell you, managing a market unit ain’t no picnic.
As the person ultimately in charge for Vaimo in the Nordics, I’ve got my hands full executing the market strategy, contributing to the growth and direction of Vaimo’s products and services, and recruiting top-notch employees to keep up with demand. It’s a good thing I’ve got a very skilled team around me, otherwise I’d be like a fish out of water.
Speaking of fishing, I’m no good at it. But! I’ve found my forte in the e-commerce industry. It’s come a long way from just being a place to buy stuff online. Nowadays, it’s all about humanizing the shopping experience, improving customer experience and making sure our visitors feel like they’re more than just faceless traffic. That way, we can build websites that really engage and motivate people to stick around and become loyal ambassadors for our clients.
I’ve spent most of my professional life at Vaimo. Since joining, I’ve had the opportunity to work with some amazing companies. Just namedrop a few: Lantmännen, Epiroc, Elon, Dyson, Agent Provocateur, GANT. I may not be able to beat you in padel or outsmart you in a music quiz, but when it comes to managing e-commerce operations, I’m the superhero you want on your side.
My Expertise
Strong business development skills that enable me to identify and pursue new business opportunities. This includes networking, building relationships with potential clients, and developing strategies to generate leads and close deals. For our clients I can be leaned upon as a strategic advisor and thought-leader.
The ability to set clear objectives and develop a roadmap to achieve them, something that is critical in my role. This involves analyzing market trends and identifying growth opportunities, as well as creating and executing plans that align with the company’s vision and goals.
I need to be effective as a leader, I need to be capable of inspiring and motivate my employees to achieve their best. This involves setting clear expectations, providing constructive feedback, and creating a positive work environment that fosters collaboration and creativity.
In-depth knowledge of the industry we operate in, including trends, challenges, and opportunities. This allows me to make informed decisions and stay ahead of the competition.
My Resume
Jan 2023 – Present
Managing Director, Nordics
As the Managing Director for Vaimo Nordics, I am responsible for the strategic direction and growth of the business in Sweden, Finland, Denmark, and Norway. In this role, I lead a team of 170 employees and report directly to the COO.
Key Objectives:
- Drive client satisfaction by ensuring exceptional customer service and delivering on commitments
- Ensure employee engagement by creating a positive work environment and nurturing a high-performing team
- Grow the market by identifying new opportunities, developing relationships with key stakeholders, and executing on sales strategies
- Maintain a healthy profit level by managing costs and optimizing operational efficiency
- Execute on acquisitions in accordance with Vaimo’s long-term plan and vision
Aug 2018 – Dec 2022
Country Manager, Sweden
As Vaimo’s Country Manager in Sweden I am ultimately responsible for the Vaimo Group’s Swedish operations. I focus on developing and implementing strategic plans that meet business goals and objectives created in partnership with Vaimo’s CEO and COO. Consisting of around 80 team members today, a key part of the role is to build and retain high performing people by hiring, developing and motivating skilled professionals. I am a target oriented, independent, self-driven individual with high level of interpersonal skills and profound understanding of the IT market.
Aug 2013 – Aug 2018
Country Manager, United Kingdom
Starting in 2013 I worked as Vaimo’s appointed Country Manager for the UK market. My goals were to set up the operations and build a strong presence in a challenging environment with tough competition. I worked on attracting highly skilled and ambitious employees with my responsibilities ranging from sales to recruitment, from marketing to prospecting and from retaining talented staff to building long-term relationships with our clients. I worked to make sure that our office operations aligned with Vaimo’s mission, strategic objectives, policies and company culture. By 2018 Vaimo had established itself as a leading provider of commerce solutions in the UK and grown its team to 45 employees across multiple offices.
I will never forget the incredible experiences and people that I got to work with during my time in London. The knowledge, expertise and many unbelievable memories will live with me forever.
Apr 2012 – Aug 2013
Project Manager
Working as a project manager for Vaimo my focus was on managing resources, but coming from a background of development I also used my extensive experience in the full cycle of how the UX, front- and back end process works. Including design, user experience, e-commerce conversion, design implementation, system functionality, testing and maintenance.
Vaimo has stimulated my ability to consciously improve small businesses into highly-developed e-commerce success stories. By always addressing the essentials I’ve managed to turn ideas into practical solutions to;
- Increase Conversion Rate from Prospect to Sale
- Increase Average Spend per Item or Sale
- Increase inquiries from past customers (repeat business)
- Increase lifetime value ($ spent by a customer to your business over time)
Oct 2010 – Apr 2012
Web Developer, Frontend Lead & Scrum Master
I started my tenure at Vaimo as a Web Developer before taking on a Frontend Lead role for some early projects. Subsequent to that, I took the Scrum Master certificate and learned about agile development that I got to practice on some major client projects.
Skills
Some of these have really dropped recent years…